Responsibility at USAskateshop
At USAskateshop, we work to make action sports more accessible, longer-lasting and more responsible through quality products, employee development and a strong international business.
We are building a responsible business
At USAskateshop, we believe that responsibility is about more than the environment. It is about the products we sell, the people we work with, and the communities we are part of.
We were founded by passionate action sports riders with a wish to make quality equipment more accessible to everyone. That passion still drives us today.
Our goal is to make it easier for more people to practise their sport with equipment they can trust — equipment that lasts longer, is safe to use and delivers great experiences for many years.
Behind USAskateshop is an international team with different backgrounds, experiences and skills.
We offer a wide range of action sports products with a focus on quality, safety and long service life.
We ship to customers in more than 20 countries and work to make action sports equipment more accessible.
We work to extend product lifetimes through repairs, maintenance and spare parts.
We invest in people
Behind USAskateshop is an international team of dedicated employees with different backgrounds, experiences and skills.
We believe in creating opportunities for people and actively invest in the development of our employees. Several colleagues started in operational roles and have since developed into specialists, managers or key people within the organization.
We are proud to create workplaces for people of many different nationalities, both in and outside Denmark, and to give opportunities to people who have needed a fresh start.
Diversity, respect, wellbeing and community are central values for us.
Products that last longer
We believe that the most responsible product is often the one that lasts the longest. That is why we focus on quality, durability and safety when selecting products for our range.
Our wide range makes it easier for customers to find equipment that suits their needs, level and sport — and that can be used for many years.
At the same time, we offer spare parts and components so customers can repair, maintain and upgrade their equipment instead of replacing it.
Tested by passionate riders
Action sport is part of our DNA. We work with some of the world's most talented riders within their respective sports.
Their experience and feedback help us understand which products deliver the best quality, safety and durability under demanding conditions.
We actively use this knowledge when developing our range, so customers get access to products tested by people who use the equipment at the highest level.
Responsible packaging and logistics
We continuously work to reduce our resource consumption through smarter packaging and logistics solutions.
We have invested in modern packaging machines that minimise the use of packaging materials while ensuring that products are well protected during transport.
To reduce the number of shipments, we have gathered our warehouse functions in one place, where our warehouse team works to optimise the packing of orders.
We also work with transport partners who actively focus on more responsible and sustainable delivery solutions.
We support the community
Action sport is about community. We support events, clubs, riders and initiatives that help more people become part of the sport.
Through local activities, partnerships and events, we want to make a positive contribution to the environments and communities our sports are built on.
Our ambition
Responsible development is an ongoing process. That is why we work every day to improve our products, our workplace and the way we run our business.